We build on all three platforms, so we don't have a horse in this race. Each is a good choice for the right business — and a frustrating one for the wrong business. Here's how they compare.
The Short Version
| Wix | Squarespace | WordPress | |
|---|---|---|---|
| Best for | DIY editing, lots of apps | Design-led brands, portfolios | Growth, content, flexibility |
| Ease of editing | Very easy | Easy | Moderate |
| Design flexibility | High (drag and drop) | Elegant but structured | Unlimited with custom themes |
| Hosting & security | Included | Included | You (or your agency) manage it |
| Moving away later | Hard | Hard | Easy — you own everything |
Wix: Easiest to Run Yourself
Wix's drag-and-drop editor lets you move anything anywhere, and its app market covers bookings, events, restaurants and stores. Hosting, security and updates are handled for you.
Watch out for: the freedom that makes Wix easy also makes it easy to create inconsistent layouts, and there's no simple way to move your site to another platform later. Our Wix design and management packages start at £499.
Squarespace: Best-Looking Out of the Box
Squarespace templates are consistently beautiful and its structured editor keeps things tidy. It's excellent for portfolios, creative services, restaurants and small shops.
Watch out for: less flexibility for custom features and fewer third-party integrations. See our Squarespace services.
WordPress: Most Room to Grow
WordPress powers a large share of the web and can do almost anything: complex sites, big blogs, memberships, WooCommerce stores and integrations with other systems. You own your site outright and can move hosts whenever you like.
Watch out for: you're responsible for hosting, updates, backups and security. That's why most businesses pair WordPress with managed WordPress hosting and a care plan. More on that in why WordPress management saves money.
SEO: Does the Platform Matter?
Less than people think. All three let you set titles, descriptions, URLs and redirects, and all can rank well. WordPress offers the most control over technical details and structured data, which matters more as a site grows and competes harder.
Selling Online?
For a handful of products, all three work. For a serious store, we'd usually recommend Shopify instead — see Shopify vs WooCommerce.
How to Choose
- You'll edit it yourself and want it simple: Wix.
- Design is your priority and needs are straightforward: Squarespace.
- You plan to grow, publish lots of content or need custom features: WordPress.
Still unsure? Use our website cost calculator to compare budgets, or tell us about your business and we'll recommend a platform honestly — even if it's one you can run without us.